A real estate blog is one of the best marketing tools for agents. Real estate blogs are also good for trading or sharing information and tips with other agents. You can also use the blogs to give home sellers and buyer’s tips for hiring real estate companies and agents.
Realtors want all of the publicity that they can get. The main reason most realtors have a web site is so that prospective clients can find them. Of course it is also there for marketing purposes as well. This is where they can keep in touch with clients and blog about real estate matters.
Blogging can be effortless if you like to write about things. Blogging these days is done more for business purposes than as a hobby, so you have to like the subject that you blog about and also be very knowledgeable about it. You also have to consider whether your posts will be of interest to others. In order to keep your readers interested, you will have to dedicate several hours to your blog each week.
It takes dedication and a lot of information that you can share with others whether it is fellow agents or prospective clients. Being able to write well does not always matter as most blogs are pretty informal. However if you want to look professional, your blog should look professional.
Keep your blog writing short, informative, and easy to understand. The average blog visitor spends between 2-3 minutes viewing a site. Keep articles on point and not over 300-500 words. Be sure the information is useful for the type of visitor that will be reading your blog. If you want repeat visitors it is important to capture their interest.
Blogging for gaining clients is an art. It will take some practice to get to know what will keep your clients coming back and to gain new clients. Titles of your blog posts need to be eye catching. The content should be just as interesting. Keep it light and up with the issues of the day.